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R.I.P. - AIP
A Tribute To
Samuel Z. Arkoff
And American International Pictures

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     "The dreck was my idea."

-  Arkoff on his contributions to Q: The Winged Serpent       

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In honor of the recent passing of B-Movie legend, Samuel Z. Arkoff, I decided to join in with the gang at the B-Movie Message Board for a tribute to one of my personal heroes.

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The most interesting thing I discovered while researching this tribute to Arkoff was this unbelievable fact; Ed Wood, of all people, was indirectly responsible for the formation of American International Pictures. (Yes, the world’s cheapest filmmaker, through a cosmic coincidence, brought together the kings of low budget filmmaking. Read on.)

Samuel Z. Arkoff first became enamored with Hollywood when he bought a copy of Variety magazine when he was a kid. Despite his girth, and high blood pressure, Sam got into the Air Force during World War II and was a cryptographer. At this time he met Hilda, his wife to be for the next fifty-five years. After the war, Sam used the GI Bill to become a lawyer. He felt this gave him the best chance to get involved in the workings of showbiz.

Sam’s career began as "the patron saint of one-lung producers." He officially got into show business with Hank McCune, an old Air Force buddy. They formed Video Associates and sold The Hank McCune Show to the NBC network. (It should be noted that this was one of the first non-live shows on TV to employ the use of a laugh track.) The show ran it’s course and Sam’s next client cemented his fate with destiny.

Alex Gordon had worked his way from Great Britain after the war to booking agent for Jack H. Harris and publicity man for Gene Autry. Gordon wanted to make his own pictures and got involved with Ed Wood in a western called The Outlaw Marshall.

Wood was the production manager and drastically underestimated the film’s budget. Most of the funding for the film came from a group of Mormons. The film was completed but they couldn’t pay the lab fees for the film processing. The film sat in bank lien limbo and the Mormons wanted their money back. Gordon needed a lawyer and a friend recommended Arkoff.

Arkoff took the case on a pro-bono basis, he saw in Gordon a way to get into the production and distribution business. It took almost two years of finagling but The Outlaw Marshall finally got released. Arkoff convinced the Mormons, and the film lab, that the only chance they’d ever get any money was to allow the movie to be released and get reimbursed with ticket sales. It worked.

Fate, Ed Wood and Alex Gordon weren’t done with Sam Arkoff yet.

The two’s next project was a vehicle for Bela Lugosi called The Atomic Monster. (That eventually became Bride of the Monster.) They took their script to Jack Broder at RealArt Pictures. RealArt made most of their money by re-releasing old Universal monster movies under different titles. Broder rejected the script but the title soon appeared on a RealArt Lon Chaney Jr. film.

Gordon was livid. Arkoff didn’t think they had a case but he’d see what he could do. They went to RealArt’s offices and met with Broder. Broder called in one of his assistants, idea man Jim Nicholson, and asked if he remembered the script. Jim said no. Sam managed to bluff and bull his way to $500 settlement.

Nicholson was impressed that Arkoff was able to pry any money out of Broder. Nicholson wanted to get into the production and distribution business, too. They hit it off, became partners and formed the American Releasing Corporation. The rest would be history as soon as they found a film to distribute.

Enter young filmmaker Roger Corman. Corman and Wyott Ordung had just completed Monster from the Ocean Floor. Ordung new Nicholson from his RealArt days so he set up a meeting with him at the Cock-n-Bull restaurant. Corman wanted a quicker return on his investment and sold the film to Robert Lippert instead.

Corman’s next project was The Fast and the Furious. Several distributors were interested but it would take six months before any real money was made. Corman wanted a quicker return on the sale and gave ARC a chance to make a better deal.

Sam and Jim managed to sell the film to distributors and took the advance money for that film and used it to finance their next film. Corman agreed and the rest is history. It took a while, there were a few trying moments during the birthing process, and a name change, but American International Pictures was on the map and it was here to stay.

Arkoff and Nicholson were considered crazy for even trying to start a new production company. Studios were in big trouble. Theaters were closing down. The major studios were in a panic caused by a new piece of furniture known as the television set. Older folks were staying at home to watch the tube. AIP realized this and while the big guns tried to lure back the adults with Cinerama and Vistavision they went after the forgotten demographic - teenagers.

Nicholson was the idea man. Arkoff was the money man. Nicholson was the nurturer. Arkoff was the hatchet man. Nicholson was the good cop. Arkoff was the bad cop.

Together they kept AIP rolling by not going stale and changing genres as time progressed. (Kids are fickle. One thing is cool one minute and squaresville the next.) Nicholson had a knack for this. They'd make a string of certain genre pictures, ring it dry and then move on. (In some cases they’d combine the genres in an attempt to get the last drop of money out like The Ghost in the Invisible Bikini.)

They couldn’t afford to make an "A" picture so they sold the distributors two "B" pictures as a double feature. They started by making westerns like Apache Woman and The Gunslinger then zero-budgeted sci-fi epics with It Conquered the World and The She Creature and juvenile delinquency pictures like Hot Rod Girl and Runaway Girls.

AIP gained a reputation of incredibly beautiful ad campaigns and promotions for there films but delivering less than spectacular goods. If their films were half as good as the film’s poster art (they rarely were) it would make money. The trick was to get them into the theaters with the ludicrous titles and titillating artwork and audiences ate them up.

The company came into it’s own and gained the most notoriety with I Was A Teenage Werewolf. The story goes that Sam walked into the office one day and Nicholson bounced the title off him. Sam answered it was a guaranteed moneymaker. The sensationalistic title brought a much appreciated media buzz and the film became their biggest moneymaker to date and spawned a slew of spin-offs like Teenage Frankenstein and Blood of Dracula.

The cost of making a picture was going up so Sam and Jim turned their attention overseas and started importing and re-dubbing foreign films. (This was cheaper than making their own films and helped make their promised quota of films for the exhibitors.) They raided Japan for giant monster movies an Italy for sword and sandal pictures. It was in Italy that Sam saw a screening of Mario Bava’s Black Sunday and snatched it up. They also got Bava’s lesser known but no less effective Planet of Vampires.

This also led to Sam’s famous encounter with Sid Pink and Reptilicus. (Denmark’s answer to Godzilla.) Sid screened the film for Sam. Sam watched and was horrified. Sid had his Danish actors speaking English phonetically (with a sing-song Danish accent) and it was laughable. Sam demanded that it be re-dubbed. Lawsuits flew but the film was eventually released. (It was also extensively re-edited and all scenes of the reptile flying were discarded.) I don't know if this would later inspire Sam to allow Woody Allen to re-dub the Japanese film Kagi-No-Kagi into the hilarious What's Up Tiger Lily

AIP also made a monumental decision. It would abandon the double feature and combine the budgets and produce one color picture. They turned to their old friend Roger Corman, teamed him with scriptwriter Richard Matheson, and produced a string of pictures based on the writings of Poe. (Based on is a relative term. The films and books were based on each other in that they were both in English.) but thanks to Matheson’s scripts and Daniel Haller’s creepy production design the films were a hit and garnered some favorable critical reaction.

The success of the Poe pictures brought about another classic Arkoff confrontation. Pathe Laboratories, a film developing and print making lab, wanted to get into the picture business too. They contacted Roger Corman to direct The Premature Burial for them.

Vincent Price was under contract with AIP so this one starred Ray Milland. Sam got wind of it and threatened to pull all of AIP’s business away from Pathe unless they pulled the plug. Instead they turned the rights of the film over for a small buy out and AIP finished the production. Sam’s reputation as "creative financier" also prevented Robert Clarke from letting AIP distribute The Hideous Sun Demon.

Arkoff never liked the way Hollywood portrayed teenagers. He used to screen his pictures for his own kids and asked their advice. They were constantly under attack for promoting and causing juvenile delinquency. They fired right back pointing the finger at the breakdown of the nuclear family. 

AIP's next string of hits came with the Beach Party series Beach Party and Bikini Beach. Arkoff butted heads with Walt Disney for using former Mousketeer Annette Funicello in the films. Sam urged Walt to let her grow up but promised she wouldn’t be shown in a bikini. She never did but she never worked for Disney again either.

But the times were a changing and so did AIP. Out went Frankie and Annette and in came Peter Fonda and Jack Nicholson. AIP began churning out films about bikers and the growing drug culture like The Wild Angels and The Trip. They even had a few protest pictures Wild in the Streets and Riot on Sunset Strip.

Jim and Sam both agreed that they were making exploitation pictures and made no excuses for it. They weren’t in it for the art but were in it for the money. AIP on more than one occasion came under fire for their films and stood firm but that began to crack in the late '60s. They changed the endings to some pictures to prevent a backlash causing some friction with their filmmakers and after tampering with Gas-s-s-s! Roger Corman severed ties with AIP and formed his own company.

The friction was nothing new though. Eddie Cahn (Invasion of the Saucer Men), Bert I. Gordon (Amazing Colossal Man), and Herman Cohen (Teenage Werewolf) all left AIP because of Sam’s "creative financing" and felt they were being cheated. The heads of AIP were also accused of making promises and then relenting on them like in the case of Paul Blaisdell

Sam usually took the brunt of these accusations. He always maintained that all profits were rolled into the next production. (Minus his salary of course.) But Sam and Jim were always taking the financial risks and a knack for knowing what the audience wanted to see and an eye on the bottom line kept the company alive so far.

It didn’t matter what talent they lost because AIP also had an eye for good young talent looking for a chance to break into the business, Francis Ford Coppola, Martin Scorsese and John Milius top that list. They also get credit for discovering Jack Nicholson, Bruce Dern and Robert De Niro but also deserve a nod for giving work to discarded stars like Boris Karloff, Basil Rathbone, Peter Lorre and Ray Milland. Heck, they survived on Vincent Price in the early '60s.

However, all was not well. AIP began to unravel in the late '60s. Jim Nicholson had an affair with actress Susan Hart (Dr. Goldfoot and the Bikini Machine) which eventually led to his divorce. (Nicholson’s wife was also accused of having several affairs.) The Arkoffs and the Nicholsons were close knit and AIP was a family affair but it was starting to crumble. The divorce split Nicholson’s shares in the company by half, leaving Arkoff as the majority owner. AIP pictures subtly switched to Sam Arkoff and Jim Nicholson presents. (It was always the opposite before.)

Nicholson’s role continued to shrink at AIP so he left and signed a six-picture deal with Fox studios. He only produced one more picture, The Legend of Hell House. That's because, tragically, one night, at a restaurant, Nicholson became disoriented and incoherent. He was taken to a hospital and diagnosed with a malignant brain tumor and died shortly thereafter.

Arkoff lost a friend and a partner but AIP kept going. Sam tapped into another ignored market, the African American community and the blaxploitation genre exploded with Blacula, Slaughter and Sugar Hill. On the other end of the spectrum were odes to rednecks and hillbillies, truckers and backwater sheriffs in Breaker Breaker, Macon County Line and High Ballin'.

AIP also entered the sexploitation market with Savage Sisters, Black Mama White Mama and Prison Girls to keep up with the changing Drive-In market. Sam also returned to AIP’s glory days with a string of monster movies including Empire of the Ants, Squirm and Frogs and brought Vincent Price back for a couple of Dr. Phibes films but it was getting harder and harder to compete.

AIP did make a few mistakes and blunders. With the success of Born Losers, they green-lighted Tom Laughlin for the sequel Billy Jack. The tumultuous story of the creation of Billy Jack would take way too long to tell but AIP pulled out early, got sued, and eventually lost out on the films surprising success. They also lost on Easy Rider when they wouldn't let Dennis Hopper direct it. 

He also produced WIlliam Girdler's Abby, a blaxploitation version of The Exorcist. The film was released and made a huge amount of money but that drew the attention of Warner Bros. They brought a lawsuit against the picture causing it to be shelved. The picture had already made back it's production cost and a huge profit so Sam withdrew the film rather than butt heads with Warners. (AIP eventually won the the lawsuit but Abby remains in relative obscurity today.)

Movie production costs continued to spiral up and AIP could barely stay afloat. Sam knew he needed more money to make pictures and decided to merge AIP with Filmways, a large corporate filmmaking entity. (A move Arkoff would deeply regret.)

AIP's last hurrah came in the late '70s when Sam happened to buy a copy of The Amityville Horror. Sam obtained the movie rights and the film became AIP’s top moneymaker of all time. AIP also brought Brian De Palma along and financed Dressed to Kill and imported Mad Max introducing the world to Mel Gibson.

In 1979, The New York Museum of Modern Art gave American International Pictures it’s pop-culture due with a retrospective of the company's films in honor of it’s 25th Anniversary.

Richard Bloch, who was in charge of Filmways, made his fortune in real estate but knew squat about making movies. He wanted to (pardon the expression) piss with the big boys but over extended himself and the company. Sam resigned and sold off his stock in 1980 before the bottom fell out and became an independent producer. American International Pictures, as we knew and loved it, was gone. (Orion pictures eventually bought out Filmways but Orion couldn’t manage its finances either.)

Sam teamed up with AIP alum Larry Cohen on Q-The Winged Serpent that led to his infamous dreck encounter with Rex Reed in Cannes, France. He then co-produced Up the Creek with his son Louis. After that, Arkoff International Pictures remained depressingly quiet but the legend of AIP and Sam Arkoff continued to grow.

Arkoff resurfaced recently with a deal with HBO Productions for a series of remakes of old AIP science fiction "classics" How to Make a Monster, Earth vs. The Spider and Teenage Caveman. The films are currently in production and will air eventually on Cinemax.

Sadly, Sam won’t be able to see the finished project. His wife Hilda died in June 2001 and two months later Sam passed away leaving behind a long and storied legacy as the King of the B’s. (A title I believe he shares with the almost forgotten Jim Nicholson.)

Samuel Z. Arkoff and Jim H. Nicholson were pioneers. They managed to turn a major minor studio into a minor major studio. They survived and flourished when all odds were against them. After Jim departed, Arkoff kept going and was viewed as one of the last old school movie moguls. (Something I believe Sam would have detested. Arkoff didn’t like the way the big studios were run and saw a lot of waste, had no patience for it, and felt it could be done better.)

There is no question of the talent they cultivated but, make no mistake about it, they didn’t see themselves as great artists but competent craftsmen that could finish things on time and on budget allowing them to turn a profit and keep the company going.

Sam Arkoff wasn’t the nicest guy in the world. He was a shrewd businessman who (mostly) only cared about the bottom line. I’m sure there are as many people who honor the guy as those who think he’s a swindler and a downright S.O.B.

I think the real Sam Arkoff is somewhere in between.

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The homage to Sam continues as the B-Board Cabal tackles a slew of AIP films.*

The Dunwich Horror by SmokeyXdigger

Fall of the House of Usher by Nick Sterno

Black Sabbath by Bergerjacques

Reform School Girl by Marxo Grouch

Panic in the Year Zero by Megalemur

Bikini Beach by Yours Truly.

     * Editors note: The reviews have been lost off the B-Board but I'm currently trying to track them down and will republish them here for your reading pleasure so please check back in soon!

 
Posted: 04/24/02. Copy and paste at your own legal risk.
 
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