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In
honor of the recent passing of B-Movie legend, Samuel Z. Arkoff, I
decided to join in with the gang at the B-Movie
Message Board for a tribute to one of my personal heroes.
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The
most interesting thing I discovered while researching this tribute
to Arkoff was this unbelievable fact; Ed Wood, of all people, was
indirectly responsible for the formation of American International
Pictures. (Yes,
the world’s cheapest filmmaker, through a cosmic coincidence,
brought together the kings of low budget filmmaking. Read on.)
Samuel
Z. Arkoff first became enamored with Hollywood when he bought a copy
of Variety magazine when he was a kid. Despite his girth, and high
blood pressure, Sam got into the Air Force during World War II and
was a cryptographer. At this time he met Hilda, his wife to be for
the next fifty-five years. After the war, Sam used the GI Bill to
become a lawyer. He felt this gave him the best chance to get
involved in the workings of showbiz.
Sam’s
career began as "the patron saint of one-lung producers."
He officially got into show business with Hank McCune, an old Air
Force buddy. They formed Video Associates and sold The
Hank McCune Show
to the NBC network. (It
should be noted that this was one of the first non-live shows on TV
to employ the use of a laugh track.) The
show ran it’s course and Sam’s next client cemented his fate
with destiny.
Alex
Gordon had worked his way from Great Britain after the war to
booking agent for Jack H. Harris and publicity man for Gene Autry.
Gordon wanted to make his own pictures and got involved with Ed Wood
in a western called The
Outlaw Marshall.
Wood
was the production manager and drastically underestimated the
film’s budget. Most of the funding for the film came from a group
of Mormons. The film was completed but they couldn’t pay the lab
fees for the film processing. The film sat in bank lien limbo and
the Mormons wanted their money back. Gordon needed a lawyer and a
friend recommended Arkoff.
Arkoff
took the case on a pro-bono basis, he saw in Gordon a way to get
into the production and distribution business. It took almost two
years of finagling but The
Outlaw Marshall finally got released.
Arkoff convinced the Mormons, and the film lab, that the only chance
they’d ever get any money was to allow the movie to be released
and get reimbursed with ticket sales. It worked.
Fate,
Ed Wood and Alex Gordon weren’t done with Sam Arkoff yet.
The
two’s next project was a vehicle for Bela Lugosi called The
Atomic Monster. (That
eventually became Bride
of the Monster.)
They took their script to Jack Broder at RealArt Pictures. RealArt
made most of their money by re-releasing old Universal monster
movies under different titles. Broder rejected the script but the
title soon appeared on a RealArt Lon Chaney Jr. film.
Gordon
was livid. Arkoff didn’t think they had a case but he’d see what
he could do. They went to RealArt’s offices and met with Broder.
Broder called in one of his assistants, idea man Jim Nicholson, and
asked if he remembered the script. Jim said no. Sam managed to bluff
and bull his way to $500 settlement.
Nicholson
was impressed that Arkoff was able to pry any money out of Broder.
Nicholson wanted to get into the production and distribution
business, too. They hit it off, became partners and formed the
American Releasing Corporation. The rest would be history as soon as
they found a film to distribute.
Enter
young filmmaker Roger Corman. Corman and Wyott Ordung had just
completed Monster
from the Ocean Floor. Ordung new
Nicholson from his RealArt days so he set up a meeting with him at
the Cock-n-Bull restaurant. Corman wanted a quicker return on his
investment and sold the film to Robert Lippert instead.
Corman’s
next project was The
Fast and the Furious. Several
distributors were interested but it would take six months before any
real money was made. Corman wanted a quicker return on the sale and
gave ARC a chance to make a better deal.
Sam
and Jim managed to sell the film to distributors and took the
advance money for that film and used it to finance their next film.
Corman agreed and the rest is history. It took a while, there were a
few trying moments during the birthing process, and a name change,
but American International Pictures was on the map and it was here
to stay.
Arkoff
and Nicholson were considered crazy for even trying to start a new
production company. Studios were in big trouble. Theaters were
closing down. The major studios were in a panic caused by a new
piece of furniture known as the television set. Older folks were
staying at home to watch the tube. AIP realized this and while the
big guns tried to lure back the adults with Cinerama and Vistavision
they went after the forgotten demographic - teenagers.
Nicholson
was the idea man. Arkoff was the money man. Nicholson was the
nurturer. Arkoff was the hatchet man. Nicholson was the good cop.
Arkoff was the bad cop.
Together
they kept AIP rolling by not going stale and changing genres as time
progressed. (Kids
are fickle. One thing is cool one minute and squaresville the next.)
Nicholson had a knack for this. They'd make a string of certain
genre pictures, ring it dry and then move on. (In
some cases they’d combine the genres in an attempt to get the last
drop of money out like The
Ghost in the Invisible Bikini.)
They
couldn’t afford to make an "A" picture so they sold the
distributors two "B" pictures as a double feature. They
started by making westerns like Apache
Woman and
The Gunslinger
then zero-budgeted sci-fi epics with It
Conquered the World and The
She Creature and
juvenile delinquency pictures like Hot
Rod Girl and
Runaway Girls.
AIP
gained a reputation of incredibly beautiful ad campaigns and
promotions for there films but delivering less than spectacular
goods. If their films were half as good as the film’s poster art (they
rarely were)
it would make money. The trick was to get them into the theaters
with the ludicrous titles and titillating artwork and audiences ate
them up.
The
company came into it’s own and gained the most notoriety with I
Was A Teenage Werewolf.
The story goes that Sam walked into the office one day and Nicholson
bounced the title off him. Sam answered it was a guaranteed
moneymaker. The sensationalistic title brought a much appreciated
media buzz and the film became their biggest moneymaker to date and
spawned a slew of spin-offs like Teenage
Frankenstein and
Blood of Dracula.
The
cost of making a picture was going up so Sam and Jim turned their
attention overseas and started importing and re-dubbing foreign
films. (This
was cheaper than making their own films and helped make their
promised quota of films for the exhibitors.)
They raided Japan for giant monster movies an Italy for sword and
sandal pictures. It was in Italy that Sam saw a screening of Mario
Bava’s Black
Sunday and
snatched it up. They also got Bava’s lesser known but no less
effective Planet
of Vampires.
This
also led to Sam’s famous encounter with Sid Pink and Reptilicus.
(Denmark’s
answer to Godzilla.)
Sid screened the film for Sam. Sam watched and was horrified. Sid
had his Danish actors speaking English phonetically (with a
sing-song Danish accent) and it was laughable. Sam demanded
that it be re-dubbed. Lawsuits flew but the film was eventually
released. (It
was also extensively re-edited and all scenes of the reptile flying
were discarded.) I don't know if this would later inspire Sam
to allow Woody Allen to re-dub the Japanese film Kagi-No-Kagi
into the hilarious What's
Up Tiger Lily.
AIP
also made a monumental decision. It would abandon the double feature
and combine the budgets and produce one color picture. They turned
to their old friend Roger Corman, teamed him with scriptwriter
Richard Matheson, and produced a string of pictures based on the
writings of Poe. (Based
on is a relative term. The films and books were based on each other
in that they were both in English.)
but thanks to Matheson’s scripts and Daniel Haller’s creepy
production design the films were a hit and garnered some favorable
critical reaction.
The
success of the Poe pictures brought about another classic Arkoff
confrontation. Pathe Laboratories, a film developing and print
making lab, wanted to get into the picture business too. They
contacted Roger Corman to direct The
Premature Burial for them.
Vincent
Price was under contract with AIP so this one starred Ray Milland.
Sam got wind of it and threatened to pull all of AIP’s business
away from Pathe unless they pulled the plug. Instead they turned the
rights of the film over for a small buy out and AIP finished the
production. Sam’s reputation as "creative financier"
also prevented Robert Clarke from letting AIP distribute The
Hideous Sun Demon.
Arkoff
never liked the way Hollywood portrayed teenagers. He used to screen
his pictures for his own kids and asked their advice. They were
constantly under attack for promoting and causing juvenile
delinquency. They fired right back pointing the finger at the
breakdown of the nuclear family.
AIP's
next string of hits came with the Beach Party series Beach
Party and
Bikini Beach.
Arkoff butted heads with Walt Disney
for using former Mousketeer Annette Funicello in the films. Sam
urged Walt to let her grow up but promised she wouldn’t be shown
in a bikini. She never did but she never worked for Disney again
either.
But
the times were a changing and so did AIP. Out went Frankie and
Annette and in came Peter Fonda and Jack Nicholson. AIP began
churning out films about bikers and the growing drug culture like The
Wild Angels and
The Trip.
They even had a
few protest pictures Wild
in the Streets and
Riot on Sunset
Strip.
Jim
and Sam both agreed that they were making exploitation pictures and
made no excuses for it. They weren’t in it for the art but were in
it for the money. AIP on more than one occasion came under fire for
their films and stood firm but that began to crack in the late '60s.
They changed the endings to some pictures to prevent a backlash
causing some friction with their filmmakers and after tampering with
Gas-s-s-s!
Roger Corman severed ties with AIP and formed his own company.
The
friction was nothing new though. Eddie Cahn (Invasion
of the Saucer Men),
Bert I. Gordon (Amazing
Colossal Man),
and Herman Cohen (Teenage
Werewolf) all left AIP because of
Sam’s "creative financing" and felt they were being
cheated. The heads of AIP were also accused of making promises and
then relenting on them like in the case of Paul
Blaisdell.
Sam
usually took the brunt of these accusations. He
always maintained that all profits were rolled into the next
production. (Minus
his salary of course.)
But Sam and Jim were always taking the financial risks and a knack
for knowing what the audience wanted to see and an eye on the bottom
line kept the company alive so far.
It
didn’t matter what talent they lost because AIP also had an eye
for good young talent looking for a chance to break into the
business, Francis Ford Coppola, Martin Scorsese and John Milius top
that list. They also get credit for discovering Jack Nicholson,
Bruce Dern and Robert De Niro but also deserve a nod for giving work
to discarded stars like Boris Karloff, Basil Rathbone, Peter Lorre
and Ray Milland. Heck, they survived on Vincent Price in the early
'60s.
However,
all was not well. AIP began to unravel in the late '60s. Jim
Nicholson had an affair with actress Susan Hart (Dr.
Goldfoot and the Bikini Machine)
which eventually led to his divorce. (Nicholson’s
wife was also accused of having several affairs.)
The Arkoffs and the Nicholsons were close knit and AIP was a family
affair but it was starting to crumble. The divorce split
Nicholson’s shares in the company by half, leaving Arkoff as the
majority owner. AIP pictures subtly switched to Sam Arkoff and Jim
Nicholson presents. (It
was always the opposite before.)
Nicholson’s
role continued to shrink at AIP so he left and signed a six-picture
deal with Fox studios. He only produced one more picture, The
Legend of Hell House. That's because,
tragically, one night, at a restaurant, Nicholson became disoriented
and incoherent. He was taken to a hospital and diagnosed with a
malignant brain tumor and died shortly thereafter.
Arkoff
lost a friend and a partner but AIP kept going. Sam tapped into
another ignored market, the African American community and the
blaxploitation genre exploded with Blacula,
Slaughter
and
Sugar Hill.
On the other end of the spectrum were odes to rednecks and
hillbillies, truckers and backwater sheriffs in
Breaker Breaker,
Macon County Line
and
High Ballin'.
AIP
also entered the sexploitation market with Savage
Sisters, Black
Mama White Mama
and Prison Girls
to keep up with the changing Drive-In market. Sam also returned to
AIP’s glory days with a string of monster movies including Empire
of the Ants, Squirm
and Frogs
and brought Vincent Price back for a couple of Dr. Phibes films but
it was getting harder and harder to compete.
AIP
did make a few mistakes and blunders. With the success of Born
Losers, they
green-lighted Tom Laughlin for the sequel Billy
Jack. The
tumultuous story of the creation of Billy
Jack would take
way too long to tell but AIP pulled out early, got sued, and
eventually lost out on the films surprising success. They also lost
on Easy Rider
when they wouldn't let Dennis Hopper direct it.
He
also produced WIlliam Girdler's Abby,
a blaxploitation version of The
Exorcist.
The film was released and made a huge amount of money but that drew
the attention of Warner Bros. They brought a lawsuit against the
picture causing it to be shelved. The picture had already made back
it's production cost and a huge profit so Sam withdrew the film
rather than butt heads with Warners. (AIP
eventually won the the lawsuit but Abby
remains in relative obscurity
today.)
Movie
production costs continued to spiral up and AIP could barely stay
afloat. Sam knew he needed more money to make pictures and decided
to merge AIP with Filmways, a large corporate filmmaking entity. (A
move Arkoff would deeply regret.)
AIP's
last hurrah came in the late '70s when Sam happened to buy a copy of
The
Amityville Horror. Sam obtained the
movie rights and the film became AIP’s top moneymaker of all time.
AIP also brought Brian De Palma along and financed Dressed
to Kill and
imported Mad Max
introducing the world to Mel Gibson.
In
1979, The New York Museum of Modern Art gave American International
Pictures it’s pop-culture due with a retrospective of the
company's films in honor of it’s 25th Anniversary.
Richard
Bloch, who was in charge of Filmways, made his fortune in real
estate but knew squat about making movies. He wanted to (pardon
the expression)
piss with the big boys but over extended himself and the company.
Sam resigned and sold off his stock in 1980 before the bottom fell
out and became an independent producer. American International
Pictures, as we knew and loved it, was gone. (Orion
pictures eventually bought out Filmways but Orion couldn’t manage
its finances either.)
Sam
teamed up with AIP alum Larry Cohen on Q-The
Winged Serpent that led to his infamous
dreck encounter with Rex Reed in Cannes, France. He then co-produced
Up
the Creek with his son Louis. After that, Arkoff International
Pictures remained depressingly quiet but the legend of AIP and Sam
Arkoff continued to grow.
Arkoff
resurfaced recently with a deal with HBO Productions for a series of
remakes of old AIP science fiction "classics" How
to Make a Monster,
Earth vs. The
Spider and
Teenage Caveman.
The films are currently in production and will air eventually on
Cinemax.
Sadly,
Sam won’t be able to see the finished project. His wife Hilda died
in June 2001 and two months later Sam passed away leaving behind a
long and storied legacy as the King of the B’s. (A
title I believe he shares with the almost forgotten Jim Nicholson.)
Samuel
Z. Arkoff and Jim H. Nicholson were pioneers. They managed to turn a
major minor studio into a minor major studio. They survived and
flourished when all odds were against them. After Jim departed,
Arkoff kept going and was viewed as one of the last old school movie
moguls. (Something
I believe Sam would have detested. Arkoff didn’t like the way the
big studios were run and saw a lot of waste, had no patience for it,
and felt it could be done better.)
There
is no question of the talent they cultivated but, make no mistake
about it, they didn’t see themselves as great artists but
competent craftsmen that could finish things on time and on budget
allowing them to turn a profit and keep the company going.
Sam
Arkoff wasn’t the nicest guy in the world. He was a shrewd
businessman who (mostly)
only cared about the bottom line. I’m sure there are as
many people who honor the guy as those who think he’s a swindler
and a downright S.O.B.
I
think the real Sam Arkoff is somewhere in between.
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The
homage to Sam continues as the B-Board
Cabal tackles a slew of AIP films.*
The
Dunwich Horror by SmokeyXdigger
Fall
of the House of Usher by Nick Sterno
Black
Sabbath by Bergerjacques
Reform
School Girl by Marxo Grouch
Panic
in the Year Zero by Megalemur
Bikini
Beach by
Yours Truly.
* Editors
note: The
reviews have been lost off the B-Board but I'm currently trying to
track them down and will republish them here for your reading
pleasure so please check back in soon!
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